The previous coding resulted in contrib modules unintentionally overriding
the use of CONTRIB_TESTDB.  There seems no particularly good reason to
allow that (after all, the makefile can set CONTRIB_TESTDB if that's really
what it intends).

In passing, document REGRESS_OPTS where the other pgxs.mk options are
documented.

Back-patch to 9.1 --- in prior versions, there were no cases of contrib
modules setting REGRESS_OPTS without including the --dbname switch, so
while the coding was fragile there was no actual bug.