When running several postgres clusters on one OS instance it's often
inconveniently hard to identify which "postgres" process belongs to
which postgres instance.

Add the cluster_name GUC, whose value will be included as part of the
process titles if set. With that processes can more easily identified
using tools like 'ps'.

To avoid problems with encoding mismatches between postgresql.conf,
consoles, and individual databases replace non-ASCII chars in the name
with question marks. The length is limited to NAMEDATALEN to make it
less likely to truncate important information at the end of the
status.

Thomas Munro, with some adjustments by me and review by a host of people.