SQL has standardized on => as the use of to specify named parameters,
and we've wanted for many years to support the same syntax ourselves,
but this has been complicated by the possible use of => as an operator
name.  In PostgreSQL 9.0, we began emitting a warning when an operator
named => was defined, and in PostgreSQL 9.2, we stopped shipping a
=>(text, text) operator as part of hstore.  By the time the next major
version of PostgreSQL is released, => will have been deprecated for a
full five years, so hopefully there won't be too many people still
relying on it.  We continue to support := for compatibility with
previous PostgreSQL releases.

Pavel Stehule, reviewed by Petr Jelinek, with a few documentation
tweaks by me.